ACAPT

Branding
The American Council of Academic Physical Therapy (ACAPT) serves as a thought leader and innovator in the academic physical therapy community, reflecting the interests of a diverse and dynamic group committed to promoting an educated, healthy society. OpenArc was tasked with creating a new logo mark and brand identity. Drawing from our consultations with ACAPT leadership and inspired by the organization’s mission to be the leading voice in academic physical therapy, the new ACAPT identity reflects themes of collaboration and connectedness, of alignment and balance, and of harmony and modernity.
MOODBOARD
CONCEPT EXPLORATION
FINAL LOGO
Work created at Openarc.
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